Which image format, and which tool
Most image problems come down to format or size.
| Format | Compression | Transparency | Best for |
|---|---|---|---|
| JPG | Lossy | No | Photos where small files matter |
| PNG | Lossless | Yes | Screenshots, logos, text and flat colour |
| WebP | Lossy or lossless | Yes | Web pages; usually noticeably smaller than an equivalent JPG |
| AVIF | Lossy or lossless | Yes | Web pages; often smaller again, but slower to encode |
| HEIC | Lossy (HEVC) | Yes | iPhone camera default; limited support outside Apple |
To get a photo onto a website quickly, resize it to the width it actually displays at (often 1200–2000 px rather than a 4000 px original), then convert to WebP or compress it. Resizing is usually the bigger saving. How to compress images for the web covers the details.
For compatibility, use HEIC to JPG when a website or Windows app rejects iPhone photos. Use WebP to JPG or AVIF to JPG for images saved from the web that older software won't open. Converting PNG to JPG fills transparent areas with a solid background, so logos usually belong in PNG or WebP.
For editing, there are crop, rotate and flip tools, circle crop for profile pictures, plus watermark, meme and collage makers. The editing happens in a canvas inside your browser.